Interview Series : Volume Four


emily ehlers creative mavens


 There is a term I love to use when it comes to today’s Creative Maven and that is that she is totally my spirit animal (she is also the only person in the world to make me wanna write like a gansta rapper!) From our very first phone call I was hooked on her humour, hilarity and grace, she is a pretty fabulous woman. 

So please, please, please dive into the interview below and soak up some of the goodness that is Emily Ehlers

+ Firstly, Tell us a little more about what you do!

Thank you for having me here! I’m a multi-passionate copywriter who splits her time between creating copy for kickass clients and developing my own (slightly wacky) style of self-help. As a copywriter I team up with solopreneurs, lightworkers and small businesses who are all invested in changing the world. From wellness entrepreneurs, authors, life coaches, creatives, and sustainability superstars – I choose to work with people that inspire the socks off me.

I am also intensely passionate about play, purpose and pausing (for long walks, time away from social media and just to relish in life occasionally). I’m on a mission to make slowing down sexy and to inspire overwhelmed women to clear their plates and fill their cups. Next year I have a whole heap of books and products (and maybe a course) dedicated to this very cause.

+ What does being creative mean to you?

Being creative for me is the never-ending process of ironing out all the creases of my body, mind and soul. It’s the way I understand myself and the world and – let’s face it – it’s kinda like my therapy. When I don’t use my creativity I feel like my mind gets clogged up with so many thoughts and ideas that I get a bit confused – but sketching, painting, writing or even decorating a room is like a release valve.

+ What kicks you in the arse creatively, what stops you in your creative tracks?

I cannot create anything of worth when I am burnt-out and run down. There is nothing worse than being completely empty but expected to pour your soul out and create. I feel like a printer that’s run out of ink; doesn’t matter how many times I hit Ctrl-P – nothing is happening.

For me that means a whole heap of scheduled breaks, regularly marinating myself in white space and setting firm, ball-breaking boundaries around work and social media. That and being very aware of what I want and how I want to feel – and to monitor when I start straying from the vision.

+ Show us how you have been creative today? I wanna see a pic, or a video or some words, don’t be shy now!


Here’s me – sipping on a berry kombucha in my fave cafe as I work on clients. About me pages and newsletter sequences are on the map today.

+ I am all about being able to connect to yourself and showing up authentically in your business. Do you think showing up, authentically in business is becoming easier for women?

Yes and no. Over the past few years (with the advent of social media) there has been this incredible shift in the way we view ‘business’. Personalities and stories pack more of a punch than big advertising budgets. That’s exciting and it has definitely given people the (sometimes dutch) courage to show up as they are and step out from behind the ultra-professional screens.

Buuut on the other hand, even though we’ve got this wide open space to run a lot of women seem to be tying their our own shoelaces together – comparison is tripping a lot of women up. It’s important to anchor yourself in yourself to not get washed away with everyone else. You see it a lot with design trends, the same things start to pop up. Or with goal FOMO… that urge to follow everyone else’s paths instead of forging your own. If you don’t want to you don’t have to like yoga (as you explained Em), you don’t have to create an ecourse and you don’t have to do workshops.  

So I think we definitely have bigger, better platforms to declare ourselves from we need to make sure we stay super clear on who we are, what we do, why we do it and (above all) what we want.

+ Resistance shows up often in relation to creativity, what techniques do you recommend to recognise it and move through? And what happens when you resist them!?

I’ve got too totally opposite strategies… and I never know which one will work. Frustrating but true.  Firstly I try to soldier on. Even though it’s totes Delightful (with a capital D) when the muse shows up and you have a totally inspired moment, sometimes it just doesn’t happen and you’ve just got to show up anyway (a’la Steven Pressfield). Meet your deadline. Get it done. So I push through it and see how I go.

But if I push and pull and turn and toss and writhe and curse and it still isn’t working – it’s time for a break. If blood just ain’t coming out of that stone I give myself a break or change scenery – switch cafe, go outside, crank out a handstand or go for a walk. Nature always, always helps. And sometimes you’ve just got to grab your best friend, nestle into your fave wine bar and get inspired by life and conversation. Spontaneity helps creativity, right?

+ My favourite quote from Steven Pressfield is “If you find yourself asking yourself (and your friends), “Am I really a writer? Am I really an artist?” chances are you are. The counterfeit innovator is wildly self-confident. The real one is scared to death.” how does that quote make you feel?

Oh it’s a goodie… and it stirs up a whole lot. Relief – because the creative process can be a lonely one. Comradery – for the incredible women that are in this creative entrepreneurial journey with me. Above all it makes me feel really damn courageous. Showing up and sending out your creativity – whether its with words, paint or food – is the ultimate act in vulnerability. You are serving your inner workings up on a platter and handing it to the crowd without any idea on how it will be received. Oh, and it makes me feel grateful for the brain of Steven Pressfield.  

+ Your words send me in to a tiz as does your website. Have you always been so hilarious?

That seriously makes my day – thank you! I am genetically pre-disposed to silliness; there is a long history of my prank-playing relatives and their quirky brains. And my imagination has always got me into trouble and found me playing the role of Class Clown.

One example that jumps to mind is my high school stand-up routines. In my last two years of school my history teacher used to give me 10 minutes at the beginning of class to talk about any life observations or any recent epiphanies – just riff on life really. Then (if I behaved during class) he would allow me to close the class as well. My leavers book is full of people commenting on “Em Time” and the time I got detention for using my time to sing a “history related song” (it was “Hitler only had one ball!”)

+ Authenticity, the buzz word du jour, what does it mean to you (and your business)?

Even with all it’s buzzy buzzness, I still love that word. Nothing sums up what it means to live and speak your truth quite so well, does it? Authenticity is all about leaning in to all the nooks and crannies of your personality and not shying away from your messiness. Exploring the things that make you happy and shedding the things that don’t. Most importantly, authenticity to me is a magnet. It draws the right people, clients, moments and opportunities into your life.

+ And finally, what is it about running a creative business that sets your soul on fire? (Cause I am guessing it does!).

So many things. I adore meeting new people and being there with them for all the excitement of a launch (whether they’re launching a page, a product or an ecourse). In pretty much every personality test of mine it notes down that I am all about pumping people up and being enthusiastic about people’s ideas. I still pinch myself that I get to write words for a living. Beautiful stories about people that want to leave the world better.

I of course love being able to manage my own schedule and to be location independent. Taking breaks to go for walks with my besties or work on my own passion project is pretty swell. Most of all I think it’s the fact that I have finally found what I am meant to be doing. I am walking my talk and living my passion, and that feels pretty damn good.    

Emily Ehlers

Quick Fire:

+ Biggest creative inspiration :: oh my, I can’t stick to one! Mother nature (cheesy but true). Elizabeth Gilbert, Simon Sinek, Nora Ephron, Zoe Kazan and Alexandra Franzen. 

+ A book about creativity everyone should read :: The War of Art by Steven Pressfield and Play by Stuart Brown. (Also just about to dive into Big Magic!)

+ What song gets your booty shaking :: Green Garden by Laura Mvula

+ Your Biggest Creative Dream :: to write a book that touches hearts, captures imagination and changes people’s lives for the better. And repeat, repeat.

+ Favourite creative medium :: the written word and a 4B pencil.





A Little More About Em…

Emily Ehlers is a creative copywriter + writer who moonlights as a mama, and rebels against modern day seriousness. She believes in the power of words, play and camembert.

Emily is the go-to copywriter for gutsy solopreneurs + small businesses that are sick of sounding like everyone else. She loves nothing more than finding colourful word combinations to spread good vibes while capturing exactly who they are.

She also writes her own words over on her blog, where she chats all things life, business and imagination. All posts are delivered through stories, experiences, playful (but practical advice) and a silly sense of humour. A pop-culture tragic, she references movies a little too often and she loves lamp.

Emily has been featured in national print publications,local radio and dozens of online sites. She has contributed to various online courses, spoken at events and facilitated her own workshops.

She’d love you to drop by for a play-date at or sign up to get mail from her here where you will receive weekly ideas, ramblings and epiphanies.



Em has just released her AH-mazing ebook, Cruisy : The Road Less Frazzled and it is not only full of juicy goodness but also visually spectacular! You are going to LOVE it. 

Word wizard or what!! Did you love this interview?

I would love to hear from you in the comments below.

Interview Series : Volume Three

Creative Mavens

This week’s Creative Maven is the delightful Alana Wimmer and I couldn’t be more excited.

Alana is the boss lady over at Raspberry Stripes and the creator and editor of Raspberry Magazine (swoon-worthy, you must check it out!!). I had connected with Alana a few times online but it wasn’t until Problogger last year that we found ourselves sitting on the grass having a chat. She is a gem, creative goddess and one of the kindest souls you will meet. Grab a cuppa (or a wine) and check out our chat!




+ Firstly, Tell us a little more about what you do!

I run a digital design studio called Raspberry Stripes, where I work with rad lady entrepreneurs to bring their brands and eBooks to life! With my friend Katie Smyth, I facilitate an online DIY eBook creation course called Pen, Polish and Publish. I also create Raspberry Magazine, a digital publication to encourage and inspire women to make magic in the world, however it may look for them. All of this means I spend most days moving pixels on my computer, with a few friendly green smoothie catch ups, dog walks and road trips squeezed in!

+ What does being creative mean to you? Continue reading

DREAM CREATE DO : Who the Hell are You?

Dream Create Do


Last week I was lucky enough to attend an afternoon workshop with the gorgeous Rachel Gadiel and the ah-mazing Julie Parker, aptly titled Dream, Create, Do and just quietly, I loved it. You would think, being a coach myself, it may have been a little familiar, a little I have heard this before, a little same, same, but in truth, it totally wasn’t.


The part of the workshop I want to cover in this post is the very beginning (a very good place to start…) because more often than not, we skip that! I know I did! It was titled: Who are you?

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Interview Series : Volume Two

Creative Mavens with Jodie Fox



My first memory of today’s Creative Maven was of her in a cat suit, literally a cat suit, dancing as Grizabella from Cat’s in our High School Rock Eisteddfod. There was always something special about Jodie, she was graceful and fun and incredibly generous with her time, even to the little (and probably super annoying) Year Eight kids (that was me!) and let me tell you, none of that appears to have changed.

She is an absolute gem.

 I am incredibly honoured to chat with Jodie today about her creative process and phenomenal business Shoes of Prey!



+ Firstly gorgeous, tell us a little more about what you do!

I’m the co-founder of Shoes of Prey, which is a place where women can design their own shoes. My specific role is to be the face of the company, share our vision of making sure women have exactly the shoes they want when they want them, and work on our PR/communications.   Continue reading

The Crazy Things We Say to Ourselves

Self Talk

I have been working with a Phenomenal coach for the last month or so (yes, even coaches have coaches) and I can’t believe the changes I have seen in myself already. Changes that I have tried, time and time again that never seem to stick.


TOUCH WOOD. (Yes, I am crazy superstitious).


Today, I want to share a little something we worked on last week, something that really struck a chord (and hopefully it will for you too). During our session I was asked to write down the awful things/stories I say to myself in my head… FUN! (Please note my sarcasm)  Now there were the ones I was conscious of, that I know well, that I know are my stories, but there were a few ah ha moments in there.

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Interview Series : Volume One

Creative Mavens

So today, is the very first in nine beautiful interviews with nine fabulous women creating there own way, following their hearts and living their creative desires.

I couldn’t think of a better gal to launch with than Claire Baker.

This woman! The true embodiment of creative fire, Claire lives her creative truth every chance she gets and with a gentle hand inspires other women to do the same.

When I think of Claire, some of the words that come to mind are passionate, positive, warm and feminine, I have been lucky enough to call Claire my coach (and now my friend) and she is just one of those people I was destined to meet.

Enough gushing from me, over to Claire, you are going to LOVVVVVE her.

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Expectations Ruin Relationships : My Story

Expectations Ruin Relationships


“Expectations Ruin Relationships”


These words rang so true when I first heard them come from the beautiful Melissa Ambrosini, just over 12mths ago and I thought I had done really well implementing this divine idea. Don’t get me wrong, with my man, I did and we are so much better for it. But I hadn’t thought about the impact it was having within my friendship groups, mainly in one, very painful area.


My Dad.


More specifically what happened around the time he died.

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The Definition Series : Procrastination







  1. the action of delaying or postponing something.



So here we are, Part Two of the definition series (you can read part one, Perfectionism right here).

If I were to be named queen of anything, it would be procrastination. I always have been. Late nights in my school days finishing (or starting assignments), cramming for exams and putting everything possible off until the very last minute… yeah that’s me. (And generally, it totally worked!)


I am truly surprised my photograph isn’t placed beside the word in the dictionary.

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The Definition Series : Perfectionism






  1. refusal to accept any standard short of perfection.
    a doctrine holding that perfection is attainable, especially the theory that human moral or spiritual perfection should be or has been attained.



You may have noticed I have been a little MIA. Part of me hopes you didn’t notice, but that would mean you aren’t checking in, which isn’t what I want, so either way, I lose… for a while there I lost my Mojo, couldn’t get into the groove, nothing was perfect and in the interest of full transparency I will tell you, I simply gave up.

Do you ever just do that?

It’s all too much, it’s all too hard. So I just won’t, do, anything.


If life isn’t easy, does that mean you choose not to participate? Continue reading

Florence, Feelings & Freedom

Florence by Prudence Upton

 *Image credit to the fabulous Prudence Upton, moment captured at the Sydney Opera House *


Standing barefoot, on the grass, under the stars as the divine Florence Welch spins words into melodies, my feet start to move. They feel free, uninhibited and alive.


Like Flo herself. This woman, this magical, ethereal woman.


The perfectly imperfect display of embodiment, Florence performs with all that she has, there is never a doubt she is fully there and fully present in her body.


Unlike the majority of the crowd. Capturing a moment in time, not with their hearts, but with their devices, I know I for one in the beginning, was guilty. Why is it that we insist on keeping a screen between us and the real world? Why do so many of us have trouble being truly in the moment, embodying all that is happening around us (and within us).

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Feel the Fear and Do it Anyway



Fear. Makes. You. Freeze. It slows everything down. Well it does for me anyway.


Last week, I was pushed waaaaaaaaaaaaaay out of my comfort zone and let me tell you, I was pushed there kicking and screaming! (In the most beautiful way possible). You see, it wasn’t the person doing the pushing causing my body to stiffen, my breath to quicken and my mind to freak out; it was me. Actually it was my ego.


You know her. She can be a right royal bitch with all of her, “you can’t do this”, “you can’t do that”, “who do you think you are?” And to be honest, a lot of the time, she rules the roost.

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You Are Not for Everyone

You are not for everyone



“You can be the ripest, juiciest peach in the world, and there’s still going to be somebody who hates peaches.” – Dita Von Teese


This week I was reminded that no matter how juicy the peach, there will be people who don’t like peaches. (Come to think of it, I don’t know if I like peaches…)


Being a creative soul, my heart is a little sensitive when it comes to my ‘work’. My love would like to argue sometimes that there is no difference between the passion a plumber has for his work and me and my art (can I call it art? Hell yes, I can!) but on this matter I tend to disagree.

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Tips for Totally Non Cheesy, Swoon Worthy Instagram Travel Pics (and some gorgeous examples!)



Ahh holiday photos. In the ‘olden days’ you may have come home from an amazing holiday, organised a slide night (OK, that was the really olden days) and showed your friends all of the cheesy favourites, holding up the Leaning Tower of Pisa, pinching the Eiffel Tower, kissing the Sphinx and millions of random landscapes showing no people at all. (Were you even there, really??)


With the rise of social media and Instagram in particular, you no longer have to wait until you get home for those you love to see your journey’s far and wide (or around your own neighbourhood for that matter!). So why not make them interesting!

Curating a gorgeous holiday Instagram is a little extra work, but totally worth it! Continue reading

Didn’t I say “I Don’t Like Yoga?” | A Partial Retraction

Some Wild Darling Yoga


As we have discussed before, and I am sure you remember, I don’t like Yoga! (Yes, I said that out loud) Well to clarify, I don’t hate Yoga itself, but I don’t like Yoga classes. So when I recently attended a weekend with the gorgeous Dr Libby, it was the part of the weekend I was least looking forward to; enter Restorative Yoga.


Long, loving poses to settle the nervous system; Hell Yes!


I will admit, I absolutely loved it! My favourite pose and easiest to do at home (and they are all totally do-able at home) is getting your legs up the wall, and yes, it is totally what it sounds like. Getting your sit bones (otherwise known as your bum) nice and close to a solid wall and then gently swinging the legs to a vertical state, as close to the wall as possible.


So what have I seen as far as benefits? Here goes:

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